9781465204530

Currents in Communication: Textbook and Reader - eBook

ISBN:
978-1-4652-0453-0
Edition:
2
Copyright:
2013
Pages:
558

ISBN: 978-1-4652-0453-0
$69.99

eBook Version
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Currents in Communication: Textbook and Reader is intended to serve as a foundational text for students who plan to major in communication for their undergraduate education. It has five primary educational objectives that correspond with the five major elements of the book. The goals of this text are to: 

  • Motivate students to think deeply and broadly about the study of communication
  • Introduce students to ideas about the role and impact of communication on society
  • Explore the basic concepts associated with media production, distribution and consumption
  • Describe the opportunities associated with a career in media
  • Help students become better readers