Dollar Enterprise from Theory to Reality: An Experiential Learning Exercise Applying Community Entrepreneurship to Plan and Operate a Small Venture on Campus

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Dollar Enterprise, an award winning program using $1 seed money per person, was the first and the most comprehensive entrepreneurship curriculum in the U.S. that integrates experiential learning and service-learning concepts into 3-month learning environment. This book describes step-by-step guidance for educators, program leaders, or other service providers to stimulate entrepreneurial learning for aspiring and nascent entrepreneurs across cultural, ethnicity, and learning ability. It develops three aspects of entrepreneurship that are often omitted in traditional business education and textbooks:

  • Entrepreneurial individuals through developing mindset, traits, professionalism, ethic, leadership, and creativity using hands-on activities and participatory approach.
  • Entrepreneurial knowledge and skills through developing communication, team building, business practices, and decision making using group projects and working with community partners focusing on problem solving.
  • Entrepreneurial opportunities through developing resources, capacity, and networks by working with local businesses, government agencies, trade associations, and service providers.


Dollar Enterprise represents the best practice of entrepreneurship education that is informative, interactive, inexpensive, and creating the biggest impact. There is no restrictions or limitations for anyone interested in entrepreneurship. One key feature of Dollar Enterprise is community engagement beyond profit maximization and resource constraints. It offers a direct linkage between enterprise development and community development. This book helps educators and service providers to stimulate activities in working with other and also offers tips for students, educators, and service providers to think outside the box in new venture creation using unwanted wastes, recyclable materials, or reusable supplies to create new value added products and services.

Since 2005, Dollar Enterprise has educated more than 3,000 students, worked with over 400 community partners, donated more than $60,000 to charity organizations, and offered more than 50,000 service-learning hours to charity organizations.

Personal Reflection—The Path to My Transformation

Dollar Enterprise—Summary of Design, Implementation, and Impacts

How to Use This Book

Student Agreement

Teaching Pedagogy of Dollar Enterprise

Objectives of Dollar Enterprise

Logistics of Dollar Enterprise

Initial Seed Money for Each Team

University Policy (or Institutional Policy)

General Overview of Entrepreneurship Education

Theory of Community Entrepreneurship

Learning Expectations and Service Requirements

Create a Draft of Service Learning Agreement

Introduction and Background

Chapter 1 Brainstorm and Assessment of an Idea

Chapter 2 Use Information Gathered From Brainstorm Session to Create Teams

Chapter 3 Finalizing Teams Through Different Strategies and Approaches

Chapter 4 Entrepreneurial Ecosystem

Chapter 5 Industry Analysis

Chapter 6 Market Analysis

Chapter 7 Design and Create Products Relating to Pricing Strategies

Chapter 8 Understand Operation Rules and Prepare for Operating Procedures

Chapter 9 Design Advertising and Promotional Materials

Chapter 10 Learn Financial Recording and Analysis

Chapter 11 Understand and Create Critical Assumptions, Risks, and Contingency Planning

Chapter 12 Prepare for an Initial Business Plan—Let Us Put Everything Together First

Chapter 13 Establish Rules for Peer Assessment and Self-Assessment (weekly assessment during operation)

Chapter 14 Prepare for Financial Report and Exit Strategy

Chapter 15 Prepare for Final Business Plan

Index

Chyi-Lyi Kathleen Liang

Dollar Enterprise, an award winning program using $1 seed money per person, was the first and the most comprehensive entrepreneurship curriculum in the U.S. that integrates experiential learning and service-learning concepts into 3-month learning environment. This book describes step-by-step guidance for educators, program leaders, or other service providers to stimulate entrepreneurial learning for aspiring and nascent entrepreneurs across cultural, ethnicity, and learning ability. It develops three aspects of entrepreneurship that are often omitted in traditional business education and textbooks:

  • Entrepreneurial individuals through developing mindset, traits, professionalism, ethic, leadership, and creativity using hands-on activities and participatory approach.
  • Entrepreneurial knowledge and skills through developing communication, team building, business practices, and decision making using group projects and working with community partners focusing on problem solving.
  • Entrepreneurial opportunities through developing resources, capacity, and networks by working with local businesses, government agencies, trade associations, and service providers.


Dollar Enterprise represents the best practice of entrepreneurship education that is informative, interactive, inexpensive, and creating the biggest impact. There is no restrictions or limitations for anyone interested in entrepreneurship. One key feature of Dollar Enterprise is community engagement beyond profit maximization and resource constraints. It offers a direct linkage between enterprise development and community development. This book helps educators and service providers to stimulate activities in working with other and also offers tips for students, educators, and service providers to think outside the box in new venture creation using unwanted wastes, recyclable materials, or reusable supplies to create new value added products and services.

Since 2005, Dollar Enterprise has educated more than 3,000 students, worked with over 400 community partners, donated more than $60,000 to charity organizations, and offered more than 50,000 service-learning hours to charity organizations.

Personal Reflection—The Path to My Transformation

Dollar Enterprise—Summary of Design, Implementation, and Impacts

How to Use This Book

Student Agreement

Teaching Pedagogy of Dollar Enterprise

Objectives of Dollar Enterprise

Logistics of Dollar Enterprise

Initial Seed Money for Each Team

University Policy (or Institutional Policy)

General Overview of Entrepreneurship Education

Theory of Community Entrepreneurship

Learning Expectations and Service Requirements

Create a Draft of Service Learning Agreement

Introduction and Background

Chapter 1 Brainstorm and Assessment of an Idea

Chapter 2 Use Information Gathered From Brainstorm Session to Create Teams

Chapter 3 Finalizing Teams Through Different Strategies and Approaches

Chapter 4 Entrepreneurial Ecosystem

Chapter 5 Industry Analysis

Chapter 6 Market Analysis

Chapter 7 Design and Create Products Relating to Pricing Strategies

Chapter 8 Understand Operation Rules and Prepare for Operating Procedures

Chapter 9 Design Advertising and Promotional Materials

Chapter 10 Learn Financial Recording and Analysis

Chapter 11 Understand and Create Critical Assumptions, Risks, and Contingency Planning

Chapter 12 Prepare for an Initial Business Plan—Let Us Put Everything Together First

Chapter 13 Establish Rules for Peer Assessment and Self-Assessment (weekly assessment during operation)

Chapter 14 Prepare for Financial Report and Exit Strategy

Chapter 15 Prepare for Final Business Plan

Index

Chyi-Lyi Kathleen Liang