Case Studies in Global Entrepreneurship
Edition: 3
Copyright: 2021
Pages: 350
Edition: 3
Copyright: 2021
Pages: 350
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You’ve Asked, and The Authors Listened…
Based on requests from instructors, Dianne H.B. Welsh and Shawn M. Carraher have compiled global cases that can be used alone or in conjunction with Global Entrepreneurship, 4th edition through Kendall Hunt Publishing.
Developed with the entrepreneur in mind who wants to identify ideas that may be opportunities beyond their borders, Case Studies in Global Entrepreneurship, provides hands-on, real cases that provide the essential background and knowledge that give the entrepreneur the skills needed to operate globally. The world economy benefits from entrepreneurs that contribute internationally, both economically and socially.
Case Studies in Global Entrepreneurship:
- Is a user-friendly, easy-to-read compilation of global cases that explain the principles that come from entrepreneurship, international business, cross-cultural management, strategy, exporting, international education, international economics and environmental concerns, and leadership.
- Includes cases based on the authors’ and contributing authors’ experiences around the world; including work in the former U.S.S.R, Afghanistan, Australia, India, Ireland, Italy, Japan, Romania, United Arab Emirates, United Kingdom, Zimbabwe, and more!
- Presents each case with questions that apply the basic principles of global entrepreneurship, a teaching note with case overview, learning objectives, relevant courses, data sources, analysis with discussion questions and answers and references.
- Focuses on real dilemmas, opportunities and challenges from an entrepreneurship perspective.
- A video database is new for each case that can be used for online course content!
PART 1 INTRODUCTION
CHAPTER 1: INTERNATIONAL ENTREPRENEURSHIP AND INTERNATIONAL BUSINESS
Jenny Craig Goes Latin
Entrepreneurial Decision Making Under Conditions of Uncertainty : Boeing vs Airbus
CHAPTER 2: ENVIRONMENTAL AND CONTEXTUAL SOURCES OF GLOBAL VARIATION IN ENTREPRENEURIAL ACTIVITIES
Shopping for Sunglasses at the Burjaman Center: The Case of the Shady Buyer
Goody’s® Pharmaceuticals Faces Possible Tampering Incident
Entrepreneurs in the Making “Zainab’s Montessori” A Case of a Pakistan Mompreneur
CHAPTER 3: GLOBAL ENTREPRENEURSHIP STRATEGY
Starbucks international enters Kuwait
The Journey of Doorstep Entrepreneurship: A Case on Jaipur Rugs
CHAPTER 4: GLOBAL BUSINESS PLAN
Dr. Shingle Goes International: A Roofer’s Dream
Alfiyah—One of Thousands: An Entrepreneurial Journey
CHAPTER 5: BUSINESS OPPORTUNITIES FOR GLOBAL ENTREPRENEURSHIP
Growing Pains at Growth Cycle Strategies, Inc.
Flex: Foreign Direct Investment Decisions in Central Europe
PART 2 SPECIALIZED TOPICS
CHAPTER 6: EXPORTING
UNAGRO Corporation: Nothing Is Impossible!
TESY: Exporting in an Uncertain Environment
Can Australia Handle the Heat? The Case of Duff Inc. Expanding Internationally
CHAPTER 7: GLOBAL ECONOMICS AND FINANCE
Owens Sawmill: A Family Business Facing a Social Responsibility Dilemma
Bee Harry’s: Business as a Servie for Humanity
Saving Soap and Saving Lives
CHAPTER 8: CROSS-CULTURAL CUSTOMS AND COMMUNICATION STYLES
Al-Bahar & Jacorossi Engineering & Contracting Company: A Study of the Effect of Kuwaiti and Italian Culture on Human Resource Management after the Iraqi Invasion
Badriya’s Short Career in Saudi Arabia
CHAPTER 9: PROVIDING STUDENTS WITH A WORLDVIEW: A COMPETENCY-BASED SYSTEM FOR INTERNATIONAL ENTREPRENEURSHIP, EDUCATION, AND DEVELOPMENT
The Hit and Run Expatriate Employees
Where Medical Intervention Meets Nature and Nurture
CHAPTER 10: GLOBAL FRANCHISING AND OTHER FORMS OF ENTREPRENEURSHIP
Franchise Relations in The Gulf Region: The Case of The Elegant Shoplifter
To Market, To Market: An Independent Luxury Hotel’s Battle for Survival
Kudu: Crossing the Saudi Border
CHAPTER 11: GLOBAL INTERNATIONAL ALTERNATIVE MODES OF ENTRY FOR ENTREPRENEURIAL FIRMS
Crystal Lustry: An Entrepreneurial Company’s Entry into the World’s Biggest and Most Competitive Market
Fuel Jet Pro’s Market Entry Strategy For China
PART 3 AREA STUDIES
CHAPTER 12: ENTREPRENEURSHIP AND SECURITY: THE STATE OF ENTREPRENEURSHIP IN EASTERN EUROPE
The Early Days of “Perestroika”: First-Hand Impressions
A Romanian Entrepeneur’s Success—Florin Talpes—On the Hypercompetitive Cyber Security Global Market
CHAPTER 13: LATIN AMERICA
Kurotel Medical Longevity Center and Spa: Setting a Global Standard of Excellence
CHAPTER 14: CHINA
Corporate Entrepreneurship of Foreign Multinationals in China: A Comparison of Motorola and Nokia in the Cellular Phone Industry
What Works in Beijing, Doesn’t Work in Beijing? The Use of Pay for Performance in China
CHAPTER 15: SOUTH AFRICA
University of Venda Case Study: Improving Student Teaching and Learning Experience as Well as Student Safety and Security Through the Application of Artificial Intelligence
CHAPTER 16: UNITED STATES
The $800 Truck
The New Guy
The Christmas Club
DIANNE. H.B. WELSH is the Hayes Distinguished Professor of Entrepreneurship and Founding Director of the Entrepreneurship Programs at The University of North Carolina Greensboro, including the North Carolina Entrepreneurship Center and the Entrepreneurship Cross-Disciplinary Program. She has founded two entrepreneurship programs and centers and has held three endowed professorships above a full professor. She was named the Fulbright-Hall Distinguished Chair for Entrepreneurship for Central Europe at W.U. (Vienna University of Economics and Business) in 2015. She has been a visiting professor eleven times, including Finland, Poland, Lithuania, Slovakia, Austria, South Africa, and Chile. A world-renowned researcher and speaker, she has visited over 60 countries.
Dianne is the recipient of the Barbara Hollander Award for lifelong contributions to family businesses, education, and civic causes from the Family Firm Institute, the Legacy Award for Lifetime Achievement from the Global Consortium of Entrepreneurship Centers, and the Deshpande Foundation Outstanding Contributions to Advancing Innovation and Entrepreneurship Award. Dianne was honored with the Senior Teaching Award for the University of North Carolina Greensboro in 2015, the 2015 Commencement Speaker, and the Board of Governors Teaching Award in 2019, the highest teaching award in the State of North Carolina. She was also awarded the Max S. Wortman, Jr. Lifetime Achievement Award for Entrepreneurship at the 2024 United States Association for Small Business and Entrepreneurship Conference. Dr. Welsh has received 113 awards and honors.
Dianne is a recognized scholar in family business, international entrepreneurship, women-owned businesses, entrepreneurship pedagogy, cross-campus programs, and franchising. Dr. Welsh has authored 116 refereed journal articles, 68 books, chapters, and cases, 350 presentations and proceedings, and 15 magazine publications. Her research has been published in the Academy of Management Journal, Journal of International Business Studies, Entrepreneurship Theory & Practice, Journal of Business Venturing, Journal of Small Business Management, Family Business Review, Journal of Family Business Strategy, International Small Business Journal, Entrepreneurship & Regional Development, Journal of Business Research, among other journals. She serves on over 20 journal editorial review boards. Dr. Welsh’s Google Citation Index score is currently 5,300.
Dr. Welsh’s eight books include Creative Cross-Disciplinary Entrepreneurship: A Practical Guide for a Campus-Wide Program, published by Palgrave-Macmillan, Global Entrepreneurship (4th edition), Case Studies in Global Entrepreneurship (3rd edition), and Family Business and Entrepreneurship: From Survival to Success® (July 2022) published by Kendall-Hunt.
Dianne is a Fellow of the Family Firm Institute, U.S. Association for Small Business & Entrepreneurship, and Small Business Institute. She is a Certified Family Business Counselor from the Family Firm Institute and holds the Senior Professional in Human Resources certification. She was elected as the Chair of the Technology and Innovation Management Division of the Academy of Management with 2,700 members. She served as a Presidential Appointee to the U.S. Air Force Academy Board of Visitors and the Defense Advisory Committee for Women in the Services (DACOWITS). Known for her dedication to service, she has served in 570 service positions to the profession, university, and the community, including board positions on for-profit and not-for-profit entities, and served as chair of worldwide committees.
Dianne delivered the keynote address at the U.N.E.C.E. Women’s Entrepreneurship Conference in Azerbaijan in 2012. Dianne is a keynote speaker at numerous conferences and engagements on family business, franchising, international entrepreneurship, pedagogy, employee reward systems, and future trends. She has consulted for 43 Fortune 50 businesses, family businesses, franchises, and high growth businesses worldwide through the President of Family Business First International, Inc., the consulting company she formed in 1995. Dianne has assisted ten universities in implementing programs across campus in the U.S. and Australia. She was chosen in 2018 to be an expert panelist on the European Commission (DG EAC) evaluation of entrepreneurship programs in Europe. She recently interviewed and wrote a case on the 20th oldest family business globally. The case on the Chilean family business is available in the 4th edition of Global Entrepreneurship.
Dianne grew up in the family business, Boyt® Division Welsh Sporting Goods, where she worked from 8 to 21 years of age. Through this experience, she was able to gain inside knowledge of family business in a manufacturing setting, including creating a new product line that revolutionized the luggage industry, soft-sided luggage that most of the world’s population uses today. Dr. Welsh has owned an ice cream/sandwich shop, part-owner of a hotel on the Oregon Coast, and two consulting firms.
Dianne holds a bachelor’s degree in English with 47 hours of Business Administration from the University of Iowa, a master’s degree in Psychology specializing in Organizational Psychology from Emporia (Kansas) State University, and a Ph.D. in Business Administration from the University of Nebraska-Lincoln with areas in Organizational Behavior, Organizational Theory, Human Resource Management and Labor Relations. The famous researcher, Fred Luthans, was her dissertation chair known for Psychological Capital and Positive Organizational Behavior. She has published several articles with Dr. Luthans since graduating.
The author resides in Greensboro, North Carolina, with her husband, Thaddeus (Ted) J. Shalek, retired C.P.A., M.B.A. They enjoy spending time with their children and grandchildren, working out at the gym, gardening, collecting antiques, and ballroom dancing
Shawn M. Carraher received his Ph.D. in Business Administration from the University of Oklahoma. He has served as the Oxford Journal Distinguished Research Professor and Director of the Small Business Institute® and Clinical Professor in International Business at the University of Texas at Dallas as well as serving at the Undergraduate Research Director. He has served as President of the SouthWest Academy of Management, Division Chair of the Management History Division, Division Chair of the Technology & Innovation Management Division, and PDW Co-Chair and Board member for the Careers Division and the Southern Management Association. He has also served as the President of the Small Business Institute®, the Association for Small Business & Entrepreneurship, and the Association for Entrepreneurship, Family Business, & Franchising as well as an officer of six Divisions of the US Association for Small Business & Entrepreneurship.
He has published over 100 journal articles, which have been cited over 15,000 times. His most recent publications have appeared in the Journal of Applied Psychology, Journal of International Business Studies, Journal of Occupational & Organizational Psychology, Organizational Research Methods, Decision Sciences, Educational and Psychological Measurement, Journal of Managerial Issues, Journal of Vocational Behavior, Journal of Quality Management, Journal of Applied Management and Entrepreneurship, Career Development International, Polymeric Materials: Science and Engineering, Global Business and Finance Review, and the Journal of Business Strategies.
He has directed research projects in over 130 countries. His research focuses on a variety of behavioral global entrepreneurship topics in the healthcare and tourism industries, and he has worked with over 50,000 SME owners from around the world. Shawn has also worked as a consultant specializing in performance enhancement and management development. He has co-owned a family business which has been in his family since 1893. He has served as the editor of several journals including the Journal of Management History affiliated with Division 1 of the Academy of Management and the Journal of Technology Management in China affiliated with the China Association of the Management of Technology, the Cambridge Case Studies Journal, the Academy of Strategic Management Journal, the International Journal of Family Business, the Global Journal of Management and Marketing, as well as serving as the interim editor of the Journal of Entrepreneurship Education.
You’ve Asked, and The Authors Listened…
Based on requests from instructors, Dianne H.B. Welsh and Shawn M. Carraher have compiled global cases that can be used alone or in conjunction with Global Entrepreneurship, 4th edition through Kendall Hunt Publishing.
Developed with the entrepreneur in mind who wants to identify ideas that may be opportunities beyond their borders, Case Studies in Global Entrepreneurship, provides hands-on, real cases that provide the essential background and knowledge that give the entrepreneur the skills needed to operate globally. The world economy benefits from entrepreneurs that contribute internationally, both economically and socially.
Case Studies in Global Entrepreneurship:
- Is a user-friendly, easy-to-read compilation of global cases that explain the principles that come from entrepreneurship, international business, cross-cultural management, strategy, exporting, international education, international economics and environmental concerns, and leadership.
- Includes cases based on the authors’ and contributing authors’ experiences around the world; including work in the former U.S.S.R, Afghanistan, Australia, India, Ireland, Italy, Japan, Romania, United Arab Emirates, United Kingdom, Zimbabwe, and more!
- Presents each case with questions that apply the basic principles of global entrepreneurship, a teaching note with case overview, learning objectives, relevant courses, data sources, analysis with discussion questions and answers and references.
- Focuses on real dilemmas, opportunities and challenges from an entrepreneurship perspective.
- A video database is new for each case that can be used for online course content!
PART 1 INTRODUCTION
CHAPTER 1: INTERNATIONAL ENTREPRENEURSHIP AND INTERNATIONAL BUSINESS
Jenny Craig Goes Latin
Entrepreneurial Decision Making Under Conditions of Uncertainty : Boeing vs Airbus
CHAPTER 2: ENVIRONMENTAL AND CONTEXTUAL SOURCES OF GLOBAL VARIATION IN ENTREPRENEURIAL ACTIVITIES
Shopping for Sunglasses at the Burjaman Center: The Case of the Shady Buyer
Goody’s® Pharmaceuticals Faces Possible Tampering Incident
Entrepreneurs in the Making “Zainab’s Montessori” A Case of a Pakistan Mompreneur
CHAPTER 3: GLOBAL ENTREPRENEURSHIP STRATEGY
Starbucks international enters Kuwait
The Journey of Doorstep Entrepreneurship: A Case on Jaipur Rugs
CHAPTER 4: GLOBAL BUSINESS PLAN
Dr. Shingle Goes International: A Roofer’s Dream
Alfiyah—One of Thousands: An Entrepreneurial Journey
CHAPTER 5: BUSINESS OPPORTUNITIES FOR GLOBAL ENTREPRENEURSHIP
Growing Pains at Growth Cycle Strategies, Inc.
Flex: Foreign Direct Investment Decisions in Central Europe
PART 2 SPECIALIZED TOPICS
CHAPTER 6: EXPORTING
UNAGRO Corporation: Nothing Is Impossible!
TESY: Exporting in an Uncertain Environment
Can Australia Handle the Heat? The Case of Duff Inc. Expanding Internationally
CHAPTER 7: GLOBAL ECONOMICS AND FINANCE
Owens Sawmill: A Family Business Facing a Social Responsibility Dilemma
Bee Harry’s: Business as a Servie for Humanity
Saving Soap and Saving Lives
CHAPTER 8: CROSS-CULTURAL CUSTOMS AND COMMUNICATION STYLES
Al-Bahar & Jacorossi Engineering & Contracting Company: A Study of the Effect of Kuwaiti and Italian Culture on Human Resource Management after the Iraqi Invasion
Badriya’s Short Career in Saudi Arabia
CHAPTER 9: PROVIDING STUDENTS WITH A WORLDVIEW: A COMPETENCY-BASED SYSTEM FOR INTERNATIONAL ENTREPRENEURSHIP, EDUCATION, AND DEVELOPMENT
The Hit and Run Expatriate Employees
Where Medical Intervention Meets Nature and Nurture
CHAPTER 10: GLOBAL FRANCHISING AND OTHER FORMS OF ENTREPRENEURSHIP
Franchise Relations in The Gulf Region: The Case of The Elegant Shoplifter
To Market, To Market: An Independent Luxury Hotel’s Battle for Survival
Kudu: Crossing the Saudi Border
CHAPTER 11: GLOBAL INTERNATIONAL ALTERNATIVE MODES OF ENTRY FOR ENTREPRENEURIAL FIRMS
Crystal Lustry: An Entrepreneurial Company’s Entry into the World’s Biggest and Most Competitive Market
Fuel Jet Pro’s Market Entry Strategy For China
PART 3 AREA STUDIES
CHAPTER 12: ENTREPRENEURSHIP AND SECURITY: THE STATE OF ENTREPRENEURSHIP IN EASTERN EUROPE
The Early Days of “Perestroika”: First-Hand Impressions
A Romanian Entrepeneur’s Success—Florin Talpes—On the Hypercompetitive Cyber Security Global Market
CHAPTER 13: LATIN AMERICA
Kurotel Medical Longevity Center and Spa: Setting a Global Standard of Excellence
CHAPTER 14: CHINA
Corporate Entrepreneurship of Foreign Multinationals in China: A Comparison of Motorola and Nokia in the Cellular Phone Industry
What Works in Beijing, Doesn’t Work in Beijing? The Use of Pay for Performance in China
CHAPTER 15: SOUTH AFRICA
University of Venda Case Study: Improving Student Teaching and Learning Experience as Well as Student Safety and Security Through the Application of Artificial Intelligence
CHAPTER 16: UNITED STATES
The $800 Truck
The New Guy
The Christmas Club
DIANNE. H.B. WELSH is the Hayes Distinguished Professor of Entrepreneurship and Founding Director of the Entrepreneurship Programs at The University of North Carolina Greensboro, including the North Carolina Entrepreneurship Center and the Entrepreneurship Cross-Disciplinary Program. She has founded two entrepreneurship programs and centers and has held three endowed professorships above a full professor. She was named the Fulbright-Hall Distinguished Chair for Entrepreneurship for Central Europe at W.U. (Vienna University of Economics and Business) in 2015. She has been a visiting professor eleven times, including Finland, Poland, Lithuania, Slovakia, Austria, South Africa, and Chile. A world-renowned researcher and speaker, she has visited over 60 countries.
Dianne is the recipient of the Barbara Hollander Award for lifelong contributions to family businesses, education, and civic causes from the Family Firm Institute, the Legacy Award for Lifetime Achievement from the Global Consortium of Entrepreneurship Centers, and the Deshpande Foundation Outstanding Contributions to Advancing Innovation and Entrepreneurship Award. Dianne was honored with the Senior Teaching Award for the University of North Carolina Greensboro in 2015, the 2015 Commencement Speaker, and the Board of Governors Teaching Award in 2019, the highest teaching award in the State of North Carolina. She was also awarded the Max S. Wortman, Jr. Lifetime Achievement Award for Entrepreneurship at the 2024 United States Association for Small Business and Entrepreneurship Conference. Dr. Welsh has received 113 awards and honors.
Dianne is a recognized scholar in family business, international entrepreneurship, women-owned businesses, entrepreneurship pedagogy, cross-campus programs, and franchising. Dr. Welsh has authored 116 refereed journal articles, 68 books, chapters, and cases, 350 presentations and proceedings, and 15 magazine publications. Her research has been published in the Academy of Management Journal, Journal of International Business Studies, Entrepreneurship Theory & Practice, Journal of Business Venturing, Journal of Small Business Management, Family Business Review, Journal of Family Business Strategy, International Small Business Journal, Entrepreneurship & Regional Development, Journal of Business Research, among other journals. She serves on over 20 journal editorial review boards. Dr. Welsh’s Google Citation Index score is currently 5,300.
Dr. Welsh’s eight books include Creative Cross-Disciplinary Entrepreneurship: A Practical Guide for a Campus-Wide Program, published by Palgrave-Macmillan, Global Entrepreneurship (4th edition), Case Studies in Global Entrepreneurship (3rd edition), and Family Business and Entrepreneurship: From Survival to Success® (July 2022) published by Kendall-Hunt.
Dianne is a Fellow of the Family Firm Institute, U.S. Association for Small Business & Entrepreneurship, and Small Business Institute. She is a Certified Family Business Counselor from the Family Firm Institute and holds the Senior Professional in Human Resources certification. She was elected as the Chair of the Technology and Innovation Management Division of the Academy of Management with 2,700 members. She served as a Presidential Appointee to the U.S. Air Force Academy Board of Visitors and the Defense Advisory Committee for Women in the Services (DACOWITS). Known for her dedication to service, she has served in 570 service positions to the profession, university, and the community, including board positions on for-profit and not-for-profit entities, and served as chair of worldwide committees.
Dianne delivered the keynote address at the U.N.E.C.E. Women’s Entrepreneurship Conference in Azerbaijan in 2012. Dianne is a keynote speaker at numerous conferences and engagements on family business, franchising, international entrepreneurship, pedagogy, employee reward systems, and future trends. She has consulted for 43 Fortune 50 businesses, family businesses, franchises, and high growth businesses worldwide through the President of Family Business First International, Inc., the consulting company she formed in 1995. Dianne has assisted ten universities in implementing programs across campus in the U.S. and Australia. She was chosen in 2018 to be an expert panelist on the European Commission (DG EAC) evaluation of entrepreneurship programs in Europe. She recently interviewed and wrote a case on the 20th oldest family business globally. The case on the Chilean family business is available in the 4th edition of Global Entrepreneurship.
Dianne grew up in the family business, Boyt® Division Welsh Sporting Goods, where she worked from 8 to 21 years of age. Through this experience, she was able to gain inside knowledge of family business in a manufacturing setting, including creating a new product line that revolutionized the luggage industry, soft-sided luggage that most of the world’s population uses today. Dr. Welsh has owned an ice cream/sandwich shop, part-owner of a hotel on the Oregon Coast, and two consulting firms.
Dianne holds a bachelor’s degree in English with 47 hours of Business Administration from the University of Iowa, a master’s degree in Psychology specializing in Organizational Psychology from Emporia (Kansas) State University, and a Ph.D. in Business Administration from the University of Nebraska-Lincoln with areas in Organizational Behavior, Organizational Theory, Human Resource Management and Labor Relations. The famous researcher, Fred Luthans, was her dissertation chair known for Psychological Capital and Positive Organizational Behavior. She has published several articles with Dr. Luthans since graduating.
The author resides in Greensboro, North Carolina, with her husband, Thaddeus (Ted) J. Shalek, retired C.P.A., M.B.A. They enjoy spending time with their children and grandchildren, working out at the gym, gardening, collecting antiques, and ballroom dancing
Shawn M. Carraher received his Ph.D. in Business Administration from the University of Oklahoma. He has served as the Oxford Journal Distinguished Research Professor and Director of the Small Business Institute® and Clinical Professor in International Business at the University of Texas at Dallas as well as serving at the Undergraduate Research Director. He has served as President of the SouthWest Academy of Management, Division Chair of the Management History Division, Division Chair of the Technology & Innovation Management Division, and PDW Co-Chair and Board member for the Careers Division and the Southern Management Association. He has also served as the President of the Small Business Institute®, the Association for Small Business & Entrepreneurship, and the Association for Entrepreneurship, Family Business, & Franchising as well as an officer of six Divisions of the US Association for Small Business & Entrepreneurship.
He has published over 100 journal articles, which have been cited over 15,000 times. His most recent publications have appeared in the Journal of Applied Psychology, Journal of International Business Studies, Journal of Occupational & Organizational Psychology, Organizational Research Methods, Decision Sciences, Educational and Psychological Measurement, Journal of Managerial Issues, Journal of Vocational Behavior, Journal of Quality Management, Journal of Applied Management and Entrepreneurship, Career Development International, Polymeric Materials: Science and Engineering, Global Business and Finance Review, and the Journal of Business Strategies.
He has directed research projects in over 130 countries. His research focuses on a variety of behavioral global entrepreneurship topics in the healthcare and tourism industries, and he has worked with over 50,000 SME owners from around the world. Shawn has also worked as a consultant specializing in performance enhancement and management development. He has co-owned a family business which has been in his family since 1893. He has served as the editor of several journals including the Journal of Management History affiliated with Division 1 of the Academy of Management and the Journal of Technology Management in China affiliated with the China Association of the Management of Technology, the Cambridge Case Studies Journal, the Academy of Strategic Management Journal, the International Journal of Family Business, the Global Journal of Management and Marketing, as well as serving as the interim editor of the Journal of Entrepreneurship Education.