Media for Your Life: A Consumer's Guide to Everything Media
Edition: 4
Copyright: 2021
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$87.10
Media for Your Life: A Consumer's Guide to Everything Media introduces students to mass communication theories of media literacy and mass media effects research. It also includes a comprehensive history of mass media development in the United States (and worldwide).
This publication allows students to become more informed consumers of mass media products while learning the fundamentals of the mass media industry and the continually emerging field of mass media effects research.
Chapter 1: introduction to Mass Communication
Chapter 2: Classic Media Effects Studies
Chapter 3: Media Business/Economy
Chapter 4: Books
Chapter 5: Magazines
Chapter 6: Newspapers
Chapter 7: Recorded Sound/Music
Chapter 8: Radio
Chapter 9: Film
Chapter 10: Television
Chapter 11: New Media: The Internet
Chapter 12: Selling is the Message: Advertising, Public Relations
Chapter 13: Media Law
Chapter 14: Media Ethics
Chapter 15: Global Media
Media for Your Life: A Consumer's Guide to Everything Media introduces students to mass communication theories of media literacy and mass media effects research. It also includes a comprehensive history of mass media development in the United States (and worldwide).
This publication allows students to become more informed consumers of mass media products while learning the fundamentals of the mass media industry and the continually emerging field of mass media effects research.
Chapter 1: introduction to Mass Communication
Chapter 2: Classic Media Effects Studies
Chapter 3: Media Business/Economy
Chapter 4: Books
Chapter 5: Magazines
Chapter 6: Newspapers
Chapter 7: Recorded Sound/Music
Chapter 8: Radio
Chapter 9: Film
Chapter 10: Television
Chapter 11: New Media: The Internet
Chapter 12: Selling is the Message: Advertising, Public Relations
Chapter 13: Media Law
Chapter 14: Media Ethics
Chapter 15: Global Media