Presentation and Sales Strategies for an Agricultural Audience
Edition: 2
Copyright: 2018
Pages: 136
Edition: 2
Copyright: 2018
Pages: 136
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This workbook is designed to be a guide for planning and delivering engaging presentations for agricultural audiences. We believe that to effectively communicate in the field of agriculture, one should be strategic- a communicator must consider the context and their audience, in addition to the message’s topic or content. Inside, students will find concepts, techniques, and skills they can use to make strategic decisions as professional agricultural communicators. Unlike a textbook, Presentation & Sales Strategies for Agricultural Audiences provides ample space for writing, drawing, brainstorming, and drafting. The pages allow students to take notes, highlight content, critique examples, and complete activities.
About the Authors
How to Use this Workbook
Strategic Agricultural Communication: An Introduction
Concept Brief: Models of Communication
The Principle of Communicative Alignment & Action Plans
Tip Sheet: Use the Hierarchy of Learning to Compose Presentation
Planning Tool: The Alignment Grid
Tip Sheet: Giving and Receiving Constructive Feedback
Present What You Have Learned
Action Plan Worksheet
Informing on Scientific Phenomena or Issues
Concept Brief: Framing Scientific Information for Various Publics
Strategies for Selecting, Evaluating, and Incorporating Credible Sources
Quick Guide on Citing Source Material in Presentations
Quick Guide to Displaying Visual Information
Quick Guide to Using Descriptive Language
Planning Tools: Engage Your Audience Through Informative Speaking Techniques
Present What You Have Learned: What Does the Science Tell Us?
Action Plan Worksheet
Facilitating Small Groups
Concept Brief: The Functional Approach to Small Group Communication
Sample Strategies for Leading Small Groups: Tools for Identifying and Analyzing Problems
Planning Tool: The C.A.S.E. Method
Quick Guide on Facilitation Activities
Present What You Have Learned: Facilitate a Small Group Session
Action Plan Worksheet
Reasoning for Social or Behavior Change
Concept Brief: Persuasion as Argumentative Reasoning
Quick Guide to Making Complete Arguments
Quick Guide to Persuasive Communication Techniques
Avoiding Logical Fallacies
Planning Tools: Engage Your Audience by Building Rapport
Present What You Have Learned: Motivating Social or Behavior Change
Action Plan Worksheet
This workbook is designed to be a guide for planning and delivering engaging presentations for agricultural audiences. We believe that to effectively communicate in the field of agriculture, one should be strategic- a communicator must consider the context and their audience, in addition to the message’s topic or content. Inside, students will find concepts, techniques, and skills they can use to make strategic decisions as professional agricultural communicators. Unlike a textbook, Presentation & Sales Strategies for Agricultural Audiences provides ample space for writing, drawing, brainstorming, and drafting. The pages allow students to take notes, highlight content, critique examples, and complete activities.
About the Authors
How to Use this Workbook
Strategic Agricultural Communication: An Introduction
Concept Brief: Models of Communication
The Principle of Communicative Alignment & Action Plans
Tip Sheet: Use the Hierarchy of Learning to Compose Presentation
Planning Tool: The Alignment Grid
Tip Sheet: Giving and Receiving Constructive Feedback
Present What You Have Learned
Action Plan Worksheet
Informing on Scientific Phenomena or Issues
Concept Brief: Framing Scientific Information for Various Publics
Strategies for Selecting, Evaluating, and Incorporating Credible Sources
Quick Guide on Citing Source Material in Presentations
Quick Guide to Displaying Visual Information
Quick Guide to Using Descriptive Language
Planning Tools: Engage Your Audience Through Informative Speaking Techniques
Present What You Have Learned: What Does the Science Tell Us?
Action Plan Worksheet
Facilitating Small Groups
Concept Brief: The Functional Approach to Small Group Communication
Sample Strategies for Leading Small Groups: Tools for Identifying and Analyzing Problems
Planning Tool: The C.A.S.E. Method
Quick Guide on Facilitation Activities
Present What You Have Learned: Facilitate a Small Group Session
Action Plan Worksheet
Reasoning for Social or Behavior Change
Concept Brief: Persuasion as Argumentative Reasoning
Quick Guide to Making Complete Arguments
Quick Guide to Persuasive Communication Techniques
Avoiding Logical Fallacies
Planning Tools: Engage Your Audience by Building Rapport
Present What You Have Learned: Motivating Social or Behavior Change
Action Plan Worksheet