Principles of Microeconomics: Understanding Our Material World

Edition: 5

Copyright: 2020

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$81.02

ISBN 9781792424298

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Principles of Microeconomics: Understanding Our Material World provides a fully integrated multi-modal format (printed text, if desired, as well as eBook, video, audio, animations, interactive exercises and more) to help guide your students through the challenging world of microeconomics.

Principles of Microeconomics features hands-on participation and calls for students to apply information, reach conclusions, and make choices. As you know, this “engagement” approach has become an increasingly preferred learning style among today’s students.

With the full-color text available in both print and eBook format, the fully integrated online package continues with a constant theme: “Trying to make good choices in a real world of constant challenges and on-going change.”

Divided into 13 comprehensive lessons, Principles of Microeconomics includes the following pedagogical features to help facilitate and reinforce student learning: 

  • A bound, full-color Print Textbook and /or the Online eBook
  • Video introductions
  • Learning Objectives and Preview Questions
  • PowerPoint© presentations with audio
  • Dynamic Animations & Interactive Exercises
  • Real World Economics - current economic problems and issues
  • Discussion Board
  • Pre-loaded Lesson Quizzes and Unit Exams (or create your own)
  • WEBCOM Comprehensive Course Management System (or use this learning package within your school’s own course delivery system)

You may also select or customize any part of this digital learning package to meet the needs of your specific course.

Preface

Unit one

Lesson One: Fundamentals of a Market Economy

Lesson Two: The Economic Problem

Lesson Three: Market Allocation of Supply and Demand

Lesson Four: Market Efficiency versus Market Failures: Efficiency, Power, and the Market

UNIT TWO

Lesson Five: Elasticity and Allocation

Lesson Six: Consumer Behavior

Lesson Seven: Costs of Production

UNIT THREE

Lesson Eight: Pure Competition

Lesson Nine: Pure Monopoly

Lesson Ten: Monopolistic and Oligopolistic Competition

UNIT FOUR

Lesson Eleven: Factor Demand for Resources

Lesson Twelve: The United State and the Global Economy

Lesson Thirteen: World Trade and Currency

Fred G Newbury
Dave Shorow
Gus Herring

Principles of Microeconomics: Understanding Our Material World provides a fully integrated multi-modal format (printed text, if desired, as well as eBook, video, audio, animations, interactive exercises and more) to help guide your students through the challenging world of microeconomics.

Principles of Microeconomics features hands-on participation and calls for students to apply information, reach conclusions, and make choices. As you know, this “engagement” approach has become an increasingly preferred learning style among today’s students.

With the full-color text available in both print and eBook format, the fully integrated online package continues with a constant theme: “Trying to make good choices in a real world of constant challenges and on-going change.”

Divided into 13 comprehensive lessons, Principles of Microeconomics includes the following pedagogical features to help facilitate and reinforce student learning: 

  • A bound, full-color Print Textbook and /or the Online eBook
  • Video introductions
  • Learning Objectives and Preview Questions
  • PowerPoint© presentations with audio
  • Dynamic Animations & Interactive Exercises
  • Real World Economics - current economic problems and issues
  • Discussion Board
  • Pre-loaded Lesson Quizzes and Unit Exams (or create your own)
  • WEBCOM Comprehensive Course Management System (or use this learning package within your school’s own course delivery system)

You may also select or customize any part of this digital learning package to meet the needs of your specific course.

Preface

Unit one

Lesson One: Fundamentals of a Market Economy

Lesson Two: The Economic Problem

Lesson Three: Market Allocation of Supply and Demand

Lesson Four: Market Efficiency versus Market Failures: Efficiency, Power, and the Market

UNIT TWO

Lesson Five: Elasticity and Allocation

Lesson Six: Consumer Behavior

Lesson Seven: Costs of Production

UNIT THREE

Lesson Eight: Pure Competition

Lesson Nine: Pure Monopoly

Lesson Ten: Monopolistic and Oligopolistic Competition

UNIT FOUR

Lesson Eleven: Factor Demand for Resources

Lesson Twelve: The United State and the Global Economy

Lesson Thirteen: World Trade and Currency

Fred G Newbury
Dave Shorow
Gus Herring