Careers in Communication

Author(s): Lisa Newman

Edition: 3

Copyright: 2012

Pages: 146

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Ebook

$42.37

ISBN 9781465211569

Details Electronic Delivery EBOOK 180 days

New 3rd Edition Now Available!

Chapter 1: What is Communication? 

Why is Communication Important? 

History of the Communication Discipline 

What Does the Communication Major offer? 

What Careers are Available to Communication Majors? 

Deciding on a Career Path 

It’s Time to Get Started! 

Chapter 2: Potential Careers in Communication 

Advertising 

Career Specialist 

Admissions Counselor 

Customer Service Representative 

Communication Educator 

Development Officer/Fundraiser 

Electronic Media/Radio-Television/Broadcasting 

Editor/Technical Writer 

Technical Writer 

Event Planner 

Human Resources Administrator 

Hospitality Management 

Health Communication 

Journalism (Print, Broadcast, or Electronic) 

Labor Relations Specialist 

Marketing/Sales Manager/Sales Representative 

Public Relations Specialist 

Public Administrator 

Radio Promotions Director 

Chapter 3: Self Assessment Instruments 

Qualities Employers Seek 

What Are Your Personal Traits? 

Identifying Personal Traits 

Skill Identification 

Enumerate Preferred Skills 

Justify Underdeveloped Skills 

Professional Values Survey 

Identifying Preferred Work Environment 

Examine Your Short and Long Term Goal 

Elements of Good Course Selection 

Course Planning for the Next Year(s) 

Create Your Own Personal Mission Statement 

The Three T’s: Time, Talent & Treasures 

Chapter 4: Resume 

Resume Writing 

Tips for an Effective Resume 

Communication Technology 

Scannable Resumes 

Resume Building Worksheets 

Work Experience 

Example Resume Headings 

Formulating a Career Objective 

Action Words 

Problem-Action-Result Statements 

Activities Can Have PAR Too! 

Format for Chronological Resume 

Format for Functional Resume 

Example Functional Resume 

Career Search Communication 

Reference Letter Request Example 

Acceptance Letter Example 

Refusal Letter Example 

Chapter 5: Cover Letter Writing 

Format for Cover Letter 

Paragraph #1: Statement of Interest 

Paragraph #2: Background Summary & Value-Selling Paragraph 

Paragraph #3: The Call for Action & Statement of Appreciation 

Email Correspondence 

Electronic Resume Transmission 

Sample Email Intern Applications 

Perfecting Your Portfolio Presentation 

Perfect Portfolio Checklist 

Chapter 6: Interviewing Skills 

Successful Interviewing Strategies 

Top Three Mistakes in Answering Interview Questions 

Top Eight Mistakes Regarding Subsequent Interviews 

The 60-Second Commercial 

Career Search Success Strategies 83Lessons from LisaMarie Luccioni, UC Communication Professor and Etiquette Expert 

Believe It or Not: Why they may not hire you! 

Ice Breakers 

Goal Orientation 

Communication Skills 

Leadership Experience 

Initiative 

Example Interviewer’s Evaluation Report 

Example Employer Questions: Question Categories 

Testing Your Knowledge of EEO Laws 

In-class: Employment Interview Practice Question Schedule 

Behavioral or Situational Interview Questions 

How Much Are You Worth? 

Chapter 7: Internship Experience 

Lessons from Laura 

Alumni Advice from Mark Who Hires Interns! 

Internship in Communication Contract/Pledge Form 

Chapter 8: Beginning a Career Search 

The Power of Planning 

How to Research a Company 

Internet Job Search Engines 

Scheduling a Plan of Action 

Initiation of Campaign 

Campaign Advice 

Chapter 9: Why Graduate School? 

Graduate Entrance Exams 

Electronic Resources for Prospective Graduate Students 

Directories to Graduate Communication Programs 

Chapter 10: Professional Societies 

Advertising 

Broadcasting 

Communication 

Human Resources 

Journalism 

Marketing 

Public Relations 

Sales 

Training and Development 

Chapter 11: Assignments 

Personal Brand Profile Assignment 

Professional Society and Journal Review Assignment 

Build Your Own Website 

Web Design and Publication 

Building a Website Assignment 

Web Assignment Checklist 

Careers in Communication Portfolio Assignment Evaluation 

Career Search Paper 

Careers in Communication Talking Points 

Lisa Newman
Professor Lisa Newman has focused her career on helping others to improve their communication skills. She teaches and researches in the areas of Public Relations, Diversity, Interviewing, Organizational, Group, Gender and Nonverbal Communication.

Professor Newman is Director of the Department of Communication Undergraduate and Internship Programs and on the Communication committee for the UC President’s Diversity Council and steering committees for the Just Community Initiative, the UC Diversity Conference, the C-Ring Award and the Strategic Enrollment Management Success Committee. She is actively engaged in the First Year Experience, serving as a regular speaker for the Peer Leader program, Freshmen Seminar Instructor and Learning community adviser. She is the recipient of numerous awards including: the Inaugural Department of Athletics’ 2010-2011 Legion of Excellence Student-Athlete Faculty Impact Award, the 2011 Sarah Grant Barber Outstanding Faculty Adviser Award, Darwin T. Turner Scholars, Jerome S. Jackson Breakfast of Champions Medal, the 2007 Student Choice Faculty Woman of the Year award, the 2005 National Conference for Community and Justice (NCJJ) award for helping to improve Human Relations in the Greater Cincinnati Region. In 2004, she received the Just Community Faculty Award and the McMicken Dean’s Award for Distinguished Service. Ms. Newman puts theory to practice as an organizational communication consultant to area businesses on team-building, litigation consulting, interviewing and presentation skills.

New 3rd Edition Now Available!

Chapter 1: What is Communication? 

Why is Communication Important? 

History of the Communication Discipline 

What Does the Communication Major offer? 

What Careers are Available to Communication Majors? 

Deciding on a Career Path 

It’s Time to Get Started! 

Chapter 2: Potential Careers in Communication 

Advertising 

Career Specialist 

Admissions Counselor 

Customer Service Representative 

Communication Educator 

Development Officer/Fundraiser 

Electronic Media/Radio-Television/Broadcasting 

Editor/Technical Writer 

Technical Writer 

Event Planner 

Human Resources Administrator 

Hospitality Management 

Health Communication 

Journalism (Print, Broadcast, or Electronic) 

Labor Relations Specialist 

Marketing/Sales Manager/Sales Representative 

Public Relations Specialist 

Public Administrator 

Radio Promotions Director 

Chapter 3: Self Assessment Instruments 

Qualities Employers Seek 

What Are Your Personal Traits? 

Identifying Personal Traits 

Skill Identification 

Enumerate Preferred Skills 

Justify Underdeveloped Skills 

Professional Values Survey 

Identifying Preferred Work Environment 

Examine Your Short and Long Term Goal 

Elements of Good Course Selection 

Course Planning for the Next Year(s) 

Create Your Own Personal Mission Statement 

The Three T’s: Time, Talent & Treasures 

Chapter 4: Resume 

Resume Writing 

Tips for an Effective Resume 

Communication Technology 

Scannable Resumes 

Resume Building Worksheets 

Work Experience 

Example Resume Headings 

Formulating a Career Objective 

Action Words 

Problem-Action-Result Statements 

Activities Can Have PAR Too! 

Format for Chronological Resume 

Format for Functional Resume 

Example Functional Resume 

Career Search Communication 

Reference Letter Request Example 

Acceptance Letter Example 

Refusal Letter Example 

Chapter 5: Cover Letter Writing 

Format for Cover Letter 

Paragraph #1: Statement of Interest 

Paragraph #2: Background Summary & Value-Selling Paragraph 

Paragraph #3: The Call for Action & Statement of Appreciation 

Email Correspondence 

Electronic Resume Transmission 

Sample Email Intern Applications 

Perfecting Your Portfolio Presentation 

Perfect Portfolio Checklist 

Chapter 6: Interviewing Skills 

Successful Interviewing Strategies 

Top Three Mistakes in Answering Interview Questions 

Top Eight Mistakes Regarding Subsequent Interviews 

The 60-Second Commercial 

Career Search Success Strategies 83Lessons from LisaMarie Luccioni, UC Communication Professor and Etiquette Expert 

Believe It or Not: Why they may not hire you! 

Ice Breakers 

Goal Orientation 

Communication Skills 

Leadership Experience 

Initiative 

Example Interviewer’s Evaluation Report 

Example Employer Questions: Question Categories 

Testing Your Knowledge of EEO Laws 

In-class: Employment Interview Practice Question Schedule 

Behavioral or Situational Interview Questions 

How Much Are You Worth? 

Chapter 7: Internship Experience 

Lessons from Laura 

Alumni Advice from Mark Who Hires Interns! 

Internship in Communication Contract/Pledge Form 

Chapter 8: Beginning a Career Search 

The Power of Planning 

How to Research a Company 

Internet Job Search Engines 

Scheduling a Plan of Action 

Initiation of Campaign 

Campaign Advice 

Chapter 9: Why Graduate School? 

Graduate Entrance Exams 

Electronic Resources for Prospective Graduate Students 

Directories to Graduate Communication Programs 

Chapter 10: Professional Societies 

Advertising 

Broadcasting 

Communication 

Human Resources 

Journalism 

Marketing 

Public Relations 

Sales 

Training and Development 

Chapter 11: Assignments 

Personal Brand Profile Assignment 

Professional Society and Journal Review Assignment 

Build Your Own Website 

Web Design and Publication 

Building a Website Assignment 

Web Assignment Checklist 

Careers in Communication Portfolio Assignment Evaluation 

Career Search Paper 

Careers in Communication Talking Points 

Lisa Newman
Professor Lisa Newman has focused her career on helping others to improve their communication skills. She teaches and researches in the areas of Public Relations, Diversity, Interviewing, Organizational, Group, Gender and Nonverbal Communication.

Professor Newman is Director of the Department of Communication Undergraduate and Internship Programs and on the Communication committee for the UC President’s Diversity Council and steering committees for the Just Community Initiative, the UC Diversity Conference, the C-Ring Award and the Strategic Enrollment Management Success Committee. She is actively engaged in the First Year Experience, serving as a regular speaker for the Peer Leader program, Freshmen Seminar Instructor and Learning community adviser. She is the recipient of numerous awards including: the Inaugural Department of Athletics’ 2010-2011 Legion of Excellence Student-Athlete Faculty Impact Award, the 2011 Sarah Grant Barber Outstanding Faculty Adviser Award, Darwin T. Turner Scholars, Jerome S. Jackson Breakfast of Champions Medal, the 2007 Student Choice Faculty Woman of the Year award, the 2005 National Conference for Community and Justice (NCJJ) award for helping to improve Human Relations in the Greater Cincinnati Region. In 2004, she received the Just Community Faculty Award and the McMicken Dean’s Award for Distinguished Service. Ms. Newman puts theory to practice as an organizational communication consultant to area businesses on team-building, litigation consulting, interviewing and presentation skills.