Case studies are a tested teaching strategy. Most case studies focus on talking about the client and what they did and not planning for their future. I will discuss how to use cases as live client substitutes and as preparation for real client work.

Teaching cases has it challenges. Students can be overconfident and many existing cases studies are only designed to diagnose problems or are carefully scripted to fit a narrow chapter lesson within a textbook.

This FREE 30-Minute Webinar presents strategies to move students beyond the confines of the case and its past and empowering them to create a fully implementable strategic plan. It explains the often missing element is looking forward into the unknown future, using marketing theory and research beyond the case and the textbook letting students prepare viable solutions that deepen their understanding and provide true simulations and preparation for successful client-based projects.

About the Panelist

For 30 years Dr. Renée Fontenot (Georgia College) has worked with businesses across a range of industries and different points in their lifecycle. Over the past 20 years, she has coached roughly 3,000 students through client-based projects for over 325 unique clients. Clients have come from across a broad spectrum, for-profit and not-for-profit, small and medium sized, start-up through decline. The cases are all real situations from real clients. She is the author of Strategic Marketing Cases: Smallville, Midville, & Grandville through Kendall Hunt Publishing.

Registrants and attendees of the webinar will be given a complimentary handout, Case Analysis: Symptoms vs. Primary Problem, with tools to help students to identify the root cause of common client statements.

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