David Ashley

Author Bio

For the past ten years David Ashley has been teaching marketing research for the George Washington University in Washington, D.C and for the Johns Hopkins University in Baltimore. He is also an adjunct professor and Executive in Residence at the University of Maryland (UMD) where he teaches project management, cross cultural research methods, and team building as part of the Quality Enhancement Systems and Teams (QUEST) program at the Smith School of Business. Professor Ashley has also taught marketing research for UMD and has lead student study abroad trips to Italy, Tunisia, and Brazil.

Professor Ashley’s other teaching includes faculty positions at Georgetown University, the University of New Mexico, and the France Business School in Tours, France as well as a visiting professor at the American University of Paris. He holds an undergraduate degree from the University of North Carolina and a graduate degree from the University of New Mexico. He has also successfully completed the Hansard Scholars Programme in Parliamentary Government at the University of London.

From 2008 to 2010 Professor Ashley served on the national board of the Marketing Research Association (MRA), as the Mid-Atlantic States Marketing Research Association chapter president for two terms, and in 2009 as board president of the Marketing Research Institute International, an educational consortium though the University of Georgia. Professor Ashley has also been certified at the expert researcher level by the MRA and has been published in QUIRKS Marketing Research Review.

His other work includes overseeing various U.S. government research projects such as managing a review of the U.S. Fire Academy for the Federal Emergency Management Agency (FEMA) and anchoring a number of research studies for the U.S. Border Patrol Chief while with Customs and Border Protection, all within the Department of Homeland Security. He has also created a statistical model to assist FEMA in determining its appropriate force structure size based on the number and severity of potential disaster-related events. Previously, Professor Ashley managed a number of national research projects as a marketing research analyst while employed at the U.S. Small Business Administration. His other research work has included overseeing various U.S. government program review projects, conducting budget formulation and execution analysis, and leading a government contractor source selection team reviewing dozens of business proposals.

Before moving to Washington, Professor Ashley served as the director of the Small Business Development Center at the University of New Mexico where he led a staff charged with assisting area businesses with marketing research, business plan development, and financing packages designed to grow their businesses.