Catechetical Content Marketing Manager - RCLB
Are you interested in working for a company whose products shape the faith lives of children and adults? If yes, we are anxious to connect with you! We will discuss your potential role in being part of a fun team committed to producing the religion publishing industry’s leading product curriculum and marketing collateral.
Develops and executes successful marketing plans and programs, both short and long term to support organizational sales revenue objectives
Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
Measures and analyzes results of marketing plans and advertising campaigns to ensure desired results are achieved in a cost-effective manner
Plans and oversees marketing strategies, including E-mail Marketing Campaigns, lead generation, copyediting, web content composition, writing, proofreading
Creates inspirational marketing content in a variety of formats that reflect a good working knowledge of current events in the Catholic Church and world
Handles content marketing initiatives to achieve business targets
Collaborates with design and editorial teams to produce high quality content consistent with the company brand voice, style and tone
Ensures integration of content programs with brand campaigns to drive brand to demand
Must have a bachelor’s degree in marketing, communication, journalism, digital communication or equivalent, with three years of marketing experience and or training. Prior experience with SEO and web traffic metrics. Experience creating content for the web and growing a social audience. Experience with WordPress, Google analytics and the top social channels.
Who Are We
Based in Cincinnati, Ohio, RCL Benziger has inspired and educated people for over 200 years with Catholic educational and faith formation materials. Known for its comprehensive textbook, digital, bilingual, and customizable resources, RCL Benziger is a leader in the marketplace providing religious education programs for Catholic schools and parishes. The RCL Benziger family of products supports catechists, educators, students, families, and individuals. RCL Benziger is a Kendall Hunt Company, a leader in customized education publishing solutions headquartered in Dubuque, Iowa. To learn more about us, visit our websites at www.rclbenziger.com and www.kendallhunt.com.
If what we described matches your background and skills, we’d like to talk to you. We offer a generous benefits package including medical, dental, vision, FSA, life, STD, LTD, 401k and profit sharing, and PTO.