Writing for Media Audiences: A Handbook for Multi-platform News, Advertising, and Public Relations
Edition: 4
Copyright: 2017
Pages: 278
Edition: 4
Copyright: 2017
Pages: 278
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Writing for Media Audiences is a platform for students to become familiar with the new, mass communication way of writing. It explains mass communications practitioners such as journalists, advertising copywriters, public relations practitioners and the like, do write differently than other professional writers. These practitioners approach writing in a unique way in order to satisfy those who do more skimming than reading.
Writing for Media Audiences: A Handbook for Multi-platform News, Advertising, and Public Relations:
- depicts the techniques and strategies for mass media writing.
- encourages students to develop their media writing skills by providing exercises in every chapter.
- includes links to videos in order to give real-life, mass media writing examples
Chapter 1 Reader-Friendly Writing:
A Mass Media Approach to Media Writing
Chapter 2 Newsthinking:
What's the News?
Chapter 3 Getting Started:
Shaping the News Story
Chapter 4 The Associated Press Stylebook:
Bringing Consistency to Media Writing
Chapter 5 Writing Leads:
Capturing the Reader’s Interest in the First Graf
Chapter 6 Copy Editing:
Improving Writing One Sentence at a Time
Chapter 7 Organization Issues:
The Body of the Story
Chapter 8 Using Quotes:
Enlivening and Humanizing the News
Chapter 9 Attribution:
Showing Readers Where We Got Our Information
By Geoff Campbell
Chapter 10 The Speech Story:
A Media Writing Basic
Chapter 11 More Common News Story Types:
Localization, Advances, Follow Stories
Chapter 12 Writing Headlines:
Hooking Readers, Summarizing Stories
Chapter 13 Another Approach to News:
The What, When and How of the Alternative Lead
By Robert Bohler
Chapter 14 Long Story Short:
Writing News for Broadcast
By Suzanne Huffman
Chapter 15 Writing and Fairness:
Avoiding Bias When Writing about
Minority Groups
Chapter 16 Public Relations Writing:
A Different Approach to Media Writing
By Maggie Thomas
Chapter 17 Writing for the Web:
Stories for People Who Skim and Scan
Chapter 18 Writing Advertising Copy:
Oz, Magic, Rock ‘N’ Roll
By Carol Glover
Chapter 19 Is That Legal?
What Writers Need to Know about Media Law
By Chip Stewart
Chapter 20 Final Thoughts:
On Learning to Write for the Media
Appendix:
A Media Writer's Guide to Grammar
An AP Styleguide
About the Authors
Writing for Media Audiences is a platform for students to become familiar with the new, mass communication way of writing. It explains mass communications practitioners such as journalists, advertising copywriters, public relations practitioners and the like, do write differently than other professional writers. These practitioners approach writing in a unique way in order to satisfy those who do more skimming than reading.
Writing for Media Audiences: A Handbook for Multi-platform News, Advertising, and Public Relations:
- depicts the techniques and strategies for mass media writing.
- encourages students to develop their media writing skills by providing exercises in every chapter.
- includes links to videos in order to give real-life, mass media writing examples
Chapter 1 Reader-Friendly Writing:
A Mass Media Approach to Media Writing
Chapter 2 Newsthinking:
What's the News?
Chapter 3 Getting Started:
Shaping the News Story
Chapter 4 The Associated Press Stylebook:
Bringing Consistency to Media Writing
Chapter 5 Writing Leads:
Capturing the Reader’s Interest in the First Graf
Chapter 6 Copy Editing:
Improving Writing One Sentence at a Time
Chapter 7 Organization Issues:
The Body of the Story
Chapter 8 Using Quotes:
Enlivening and Humanizing the News
Chapter 9 Attribution:
Showing Readers Where We Got Our Information
By Geoff Campbell
Chapter 10 The Speech Story:
A Media Writing Basic
Chapter 11 More Common News Story Types:
Localization, Advances, Follow Stories
Chapter 12 Writing Headlines:
Hooking Readers, Summarizing Stories
Chapter 13 Another Approach to News:
The What, When and How of the Alternative Lead
By Robert Bohler
Chapter 14 Long Story Short:
Writing News for Broadcast
By Suzanne Huffman
Chapter 15 Writing and Fairness:
Avoiding Bias When Writing about
Minority Groups
Chapter 16 Public Relations Writing:
A Different Approach to Media Writing
By Maggie Thomas
Chapter 17 Writing for the Web:
Stories for People Who Skim and Scan
Chapter 18 Writing Advertising Copy:
Oz, Magic, Rock ‘N’ Roll
By Carol Glover
Chapter 19 Is That Legal?
What Writers Need to Know about Media Law
By Chip Stewart
Chapter 20 Final Thoughts:
On Learning to Write for the Media
Appendix:
A Media Writer's Guide to Grammar
An AP Styleguide
About the Authors