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In these on-going difficult financial times students need to find an edge on the competition. Effective business writing is crucial in order to succeed in their endeavors.
There's really no escaping the fact that students will be writing or talking to people on an ongoing basis in all facets of the business and work environment. Contexts & Choices: A Guide to Practical Writing gives hands on advice and practical tips regarding business writing.
Contexts & Choices: A Guide to Practical Writing:
- Emphasizes throughout the importance of the reader getting his/her point across persuasively while simultaneously being perceived in a positive light.
- Features a chapter dedicated to creating concise, powerful writing that eliminates the clutter while getting vital information distributed.
- Includes a chapter dedicated to getting a job. The chapter includes essential resume cues, handy interview tips, and a special section on social media and the professional image.
Part I: Contexts
Chapter One: Overview of Business Communication
Chapter Two: Business Today - Making Effective Choices
Chapter Three: The Rhetoric of Business Communication
Chapter Four: Conceptual Templates
Chapter Five: Getting Your Writing to Work
Part II: Choices
Chapter Six: The Basic Forms for Writing at Work
Chapter Seven: Business Writing and Social Media: Making Rhetorical Choices that Build Relationships
Chapter Eight: Working in Groups: The Pitfalls and Possibilities of Collaborative Writing
Chapter Nine: Getting a Job: Resumes, Cover Letters, and Interviews